BANGKOK, June 17, 2025 – ZEEKR, the world's leading premium-luxury electric vehicle brand, reinforces its commitment and vision to become the market leader in Thailand's premium-luxury EV segment with the official opening of its comprehensive showroom and service center in Charoen Nakhon district, near Bukhalo intersection. Under the Customer-Centric Channel Development concept, ZEEKR is ready to deliver exceptional experiences that resonate with customers from vehicle selection through world-class after-sales service, providing ultimate peace of mind and maximum satisfaction for ZEEKR customers.
ZEEKR officially opens its comprehensive showroom and service center at the prime location in Charoen Nakhon district near Bukhalo intersection, catering to customers on the Thonburi side. This strategic move brings ZEEKR closer to customers for enhanced convenience while delivering VIP-level service experiences. The distinctive facility features a unique architectural design with over 1,200 square meters of total space, crafted under the Experience-Driven Design philosophy that emphasizes sophistication, cutting-edge innovation, and inspiration drawn from world-class art galleries. The interior showcases perfectly balanced proportions in furniture arrangement and display equipment, while natural light streams through the showroom's glass facade to optimize energy efficiency. The thoughtfully designed space provides optimal viewing areas for vehicle details through appropriate spacing between displayed vehicles, ensuring the most accurate representation of paint colors and interior materials.
The service approach reflects customer-centric principles throughout. Upon entering the showroom, visitors experience immersive encounters and comprehensive information presentation from professional teams, enabling rapid decision-making processes. This seamlessly integrates with various media throughout the showroom for maximum efficiency, complemented by lifestyle corners and engaging activities to ensure customer comfort and relaxed atmosphere, along with financial advisory services.
Mr. Alex Bao, Managing Director for Southeast Asia, stated: "We are perfecting every dimension of ZEEKR's marketing strategy to achieve greater excellence, while remaining committed to supporting our dealers in sustainable business operations that align with current market conditions. This ensures dealer confidence in the ZEEKR brand as we advance together across all territories. We also prioritize Efficient Parts Management, enhancing our parts warehouse management capabilities through adequate inventory of essential and frequently used parts at service centers and through our central parts distribution hub. This guarantees rapid maintenance and repair services, minimizing waiting times. This comprehensive service center represents more than network expansion—it demonstrates ZEEKR's unwavering commitment to elevating Thailand's electric vehicle showroom standards and building consumer trust. Looking ahead, we plan to establish a Training Center to develop both theoretical and practical knowledge for technicians, focusing on efficient EV diagnostics and repair services."
Experience Excellence at ZEEKR Comprehensive Service Center - Charoen Nakhon Branch
• Comprehensive Vehicle Display Area: Customers can fully experience and test drive popular ZEEKR electric vehicles including the ZEEKR 009 6-seater, ZEEKR 009 7-seater, and ZEEKR X, with approximately 10 electric vehicles displayed in spacious and comfortable surroundings.
• Smart Test Drive: Enhance confident purchasing decisions with vehicles that perfectly match lifestyle needs through hands-on experience and real-world testing in optimal environments.
• Personalized Consultation Zone: ZEEKR product specialists provide detailed guidance on features, functionality, and technology of each electric vehicle model, addressing all inquiries about transitioning to electric vehicles, ensuring smooth and confident purchasing decisions.
• Exceptional Customer Service and Amenities: Delivering premium-level service experiences through comfortable customer reception areas with comprehensive amenities for ultimate customer convenience.
• Extremely Impressive Atmosphere: The pinnacle of memorable experiences throughout visits, with confidence that your new vehicle will be delivered in perfect ready-to-use condition.
• Care Center Ready for Immediate Assistance: Elevating electric vehicle showroom standards through exceptional attention from expertly trained specialist teams with deep understanding of all ZEEKR electric vehicle models, ready to provide consultation and problem-solving with speed and precision.
• ZEEKR Roadside Assistance: Delivering ultimate peace of mind through emergency roadside assistance services covering comprehensive service areas.
• Certified Body and Paint Repair Center: Parts services across various components with nationwide delivery capabilities. Repair quality guaranteed by skilled technicians using comprehensive tools and advanced technology meeting ZEEKR standards.
Experience premium electric mobility and trusted after-sales service at the ZEEKR Comprehensive Service Center - Charoen Nakhon branch starting today. Additionally, prepare to discover the upcoming ZEEKR Comprehensive Service Center at Bang Na branch, opening soon.
About ZEEKR
Zeekr (NYSE: ZK) is the global premium new energy mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 470,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.