International Premium-Luxury EV Brand Strengthens Thai Market Presence Through Beauty Pageant Platform Emphasizing Intelligence, Technology, and Innovation
BANGKOK, July 1, 2025 – ZEEKR, the international premium electric vehicle brand, proudly served as a principal sponsor of Miss Universe Pathum Thani 2025, celebrating the achievement of Khem - Khemaksorn Supakityothin, winner of the prestigious ZEEKR Smart & Intelligent Icon Award with a cash prize of 100,000 baht and exclusive brand campaign opportunities. The grand finale took place at MCC Hall, The Mall LifeStore Bangkapi, Bangkok.
ZEEKR extended its premium-luxury brand positioning through this strategic Sponsorship Strategy for Miss Universe Pathum Thani 2025, creating a vital channel to reach new target audiences and amplify brand awareness. This partnership reflects ZEEKR's positioning as an industry leader in electric mobility – not merely an ordinary vehicle, but a Premium-Luxury Intelligent Pure Electric Vehicle Brand that seamlessly integrates technological excellence, luxury sophistication, and cutting-edge design innovation to deliver high-end mobility experiences that truly understand real-world users.
The ZEEKR Smart & Intelligent Icon Award embodies the concept of "Intelligence Meets Beauty" – seeking exceptional women who combine beauty, intelligence, positive mindset, technological knowledge, and the ability to inspire others. This philosophy aligns perfectly with ZEEKR's commitment to creating harmonious coexistence between humanity, technology, and nature.
The winner who captured the judges' hearts for the ZEEKR Smart & Intelligent Icon Award is Khem - Khemaksorn Supakityothin, Miss Universe Pathum Thani contestant MUPT 08. Beyond being a beauty queen with distinctive personality, Khem demonstrates intelligence and quick wit as a representative of the new generation equipped with knowledge, capability, and passion for innovation. She shared compelling insights on technological advancement, stating that technology continuously evolves and transforms, becoming an integral part of our daily lives. Importantly, humans harness technology to create innovations that support societal lifestyles, enhance convenience, and improve quality of life. However, what's most crucial is technological literacy – the ability to understand and utilize digital technology efficiently, safely, creatively, and ethically.
She also shared her perspective on the advancement of EV automotive technology, noting that modern electric vehicles feature cutting-edge technology with new-generation batteries offering extended range while reducing charging time. Combined with beautiful design aesthetics, these represent groundbreaking innovations developed to meet contemporary lifestyle demands. She believes Thailand has tremendous potential to become the region's EV Hub with support from both government and private sectors. This initiative would not only help propel Thailand as the electric vehicle manufacturing center but also open opportunities for the country to become a leader in energy innovation and sustainable production, driving Thailand's economy toward stable growth in the future world. And for the EV car brand ZEEKR, even though it is a brand that has just recently entered the market in Thailand but it quickly gained popularity. Because it stands out with its unique design, innovation, and intelligent technology that focuses on creating a superior user experience. Provides comfortable driving and has high safety. Believe that it will help increase happiness gives every trip and answer the need to preserve the environment by using clean energy for our world.
Khem - Khemaksorn Supakityothin, 24, graduated from the Faculty of Fine Arts, Fashion Design Program, Bangkok University. Her life mission centers on inspiring others and representing capable women, proving their comprehensive abilities filled with creative energy.
Mr. Alex Bao, Managing Director for Southeast Asia, stated: "Supporting Miss Universe Pathum Thani 2025 expands our brand recognition through this prestigious and respected pageant platform that encompasses business excellence, women's empowerment, and social contribution. This reflects ZEEKR's core values of believing in the power of diversity, innovation, and excellence – just like our vehicles that merge advanced technology with stunning design. We aim to support women who possess both beauty and intelligence, demonstrating commitment to driving learning initiatives that foster sustainable societal development and readiness to lead future transformation."
Miss Universe Pathum Thani 2025 received a 50,000 baht cash prize from ZEEKR, with 1st-4th runners-up each receiving 20,000 baht, and the special ZEEKR Smart & Intelligent Icon Award carrying a 100,000 baht prize. Miss Universe Pathum Thani 2025, all four runners-up, and the ZEEKR Smart & Intelligent Icon Award recipient will have opportunities to participate in ZEEKR brand campaigns to communicate the brand's image and reach broader target audiences.
ZEEKR's continuous marketing initiatives not only strengthen brand recognition but also reflect the thriving electric vehicle market's sustained growth trajectory, with significantly increased sales volumes and market share over recent years. According to data from the Federation of Thai Industries (FTI), Thailand's electric vehicle registration overview for May 2025 shows Battery Electric Vehicles (BEV) new registrations totaling 13,935 units – a 70.65% increase from May of the previous year. HEV increased by 12.63%, while PHEV surged by 241.19%. This growth demonstrates support from government and automotive manufacturers, technological advancement, and consumer adaptation toward increased electric vehicle interest. ZEEKR remains committed to developing and introducing world-class advanced technologies to the Thai market through high-efficiency electric propulsion systems. Under the brand's working philosophy anchoring on co-creation principles, ZEEKR creates a User-Centric Ecosystem delivering superior experiences across all dimensions. Currently, ZEEKR offers three electric vehicle models: ZEEKR X (Standard and Flagship variants), ZEEKR 009 6-seater, and ZEEKR 009 7-seater. Joining in following the latest car models soon.
About ZEEKR
Zeekr (NYSE: ZK) is the global premium new energy mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 470,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.