BANGKOK, May 15, 2025 – ZEEKR, the premium-luxury electric vehicle brand, celebrated its one-year anniversary and the milestone of delivering 2,000 ZEEKR X and ZEEKR 009 vehicles with the spectacular "ZEEKR DRIVES US BEYOND – EXCLUSIVE NIGHT PARTY." This exclusive celebration, held at the magnificent Napalai Grand Ballroom of Dusit Thani Bangkok Hotel, was curated to express gratitude to all ZEEKR Thailand customers for their trust and confidence in choosing ZEEKR electric vehicles.
The atmosphere at the ZEEKR DRIVES US BEYOND – EXCLUSIVE NIGHT PARTY radiated energy and sophistication, featuring exquisite performances that seamlessly blended Thai cultural elements with international flair. Each performance drew inspiration from the concept of "Power" – the driving force behind everything in our world. This thematic choice perfectly embodies ZEEKR's driving force that when there is momentum, everything "moves forward" and "never stands still," resonating with the illuminating power of dawn that inspires new possibilities every day – the very essence captured in ZEEKR's logo.
ZEEKR launched in Thailand in late July 2024 and has achieved exponential success in the Thai electric vehicle market. The journey began with the introduction of the ZEEKR X premium compact SUV, available in Standard and Flagship variants, unveiled in July with deliveries commencing in August 2024. This was followed by the ZEEKR 009 6-seater model, launched in September with deliveries starting in October. Most recently, the ZEEKR 009 7-seater was introduced in February 2025, with deliveries beginning that same month – demonstrating ZEEKR's exceptional capability and readiness in the Thai market.
Consumer confidence in the brand is evidenced by exceeding 2,000 vehicle deliveries within less than a year after the first vehicle handover. The luxury electric MPV, ZEEKR 009, has created a sensation, capturing the hearts of drivers and accounting for an impressive 75% of the total 2,000 vehicle deliveries. This remarkable achievement underscores ZEEKR's dominance in the premium-luxury MPV market, perfectly aligning with the sophisticated lifestyle needs of luxury consumers. This accomplishment marks just the beginning of ZEEKR's growth in Thailand, with significant market potential among modern families, international school parents, and senior demographics who prioritize luxury, intelligent innovation, superior performance, and ultimate safety.
Cutting-Edge Innovation for Future-Forward Experiences
ZEEKR is committed to developing and introducing world-class advanced technologies to the Thai market. Powered by high-efficiency electric propulsion systems that integrate the Sustainable Experience Architecture (SEA) platform – developed by world-leading engineers – ZEEKR vehicles deliver superior performance and safety. The ZEEKR X accelerates from 0-100 km/h in just 3.8 seconds, while the ZEEKR 009 features a substantial 116 kWh battery capacity, providing a maximum driving range of 686 kilometers per charge (NEDC) – leading the current electric vehicle market. Consumers benefit immensely from ZEEKR's design philosophy, which emphasizes excellence in international safety standards across all dimensions, comprehensive intelligent technologies that enhance everyday usability, and powerful performance that embodies the brand's spirit. Meticulous attention to detail enables ZEEKR to deliver an elevated driving experience to every driver, reinforcing the brand's philosophy of continuous development to provide customers with exceptional experiences.
World-Class Service Network Supporting Customer Confidence
To accommodate its rapid growth, ZEEKR has expanded its network of showrooms and service centers under the ZEEKR House concept to 12 locations across Thailand. This includes eight facilities in Bangkok and surrounding areas, plus locations in Khon Kaen, Pattaya, Chiang Mai, and Nakhon Pathom. All centers meet international standards and are staffed by expert technicians trained directly by the factory. ZEEKR further enhances customer confidence with industry-leading warranty policies, including a 5-year or 150,000-kilometer vehicle warranty and an extended battery warranty of up to 8 years or 180,000 kilometers. Complementing these offerings is the comprehensive ZEEKR Roadside Assistance service, available throughout the warranty period, ensuring complete peace of mind for customers on every journey.
Customer Voices: The Pride of the Brand
Customer satisfaction surveys conducted throughout ZEEKR's first year in Thailand reveal overwhelming positive reception from a diverse and continuously growing customer base. Feedback from ZEEKR drivers consistently affirms their delight with experiences that exceed expectations, highlighting the premium luxury, exceptional driving performance, practical intelligent technology, and world-class quality. Many customers have recommended ZEEKR to family members and friends, reflecting confidence in the brand's operational philosophy centered on co-creation. ZEEKR's commitment to building a user-centric ecosystem, delivering the ultimate experience at every touchpoint, and developing forward-thinking mobility lifestyle solutions that anticipate future trends to continuously meet user needs has established a new standard that ZEEKR drivers genuinely appreciate.
Mr. Alex Bao, Managing Director for Southeast Asia, concluded: "We organized this event to express our sincere gratitude to all our valued customers who have supported us from day one until today. This one-year journey marks an extraordinary beginning, and we remain dedicated to advancing technologies for intelligent convenience and safety, crafting uniquely luxurious design aesthetics, and maintaining robust quality standards through advanced manufacturing innovations. Our goal is to deliver superior user experiences and driving dynamics that elevate mobility lifestyles to new heights, complemented by plans to further expand our network of standardized showrooms and service centers across more locations. This underscores our unwavering commitment to continuous brand development. Thank you once again, and we invite everyone to stay tuned for our next steps."
About ZEEKR
Zeekr (NYSE: ZK) is the global premium new energy mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 470,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.