Bangkok, 31 August 2026 – ZEEKR Thailand continues to elevate the ownership experience for customers across its entire model range through Brand Experience strategy by bringing together wellness, technology, art, family, and lifestyle. The brand is committed to creating memorable moments for its customers while evolving beyond its position as a premium EV brand into a “Modern L
Mother’s Day Exclusive Experience – ZEEKR x SARRAN
This vision comes to life through a diverse programme of thoughtfully curated activities designed to foster deeper connections between the brand and its community. Among the highlights in August was the Mother’s Day Exclusive Experience – ZEEKR x SARRAN, held in partnership with SARRAN, the jewelry brand renowned for celebrating feminine beauty and Thai heritage through artistic design.
The event created meaningful mother-and-child moments through art, fragrance, and contemporary
Thai culture. Guests were joined by Sarun U-Kongdee, artist and founder of SARRAN, who shared the traditional Thai art of
ob ram
the delicate practice of scenting and perfuming. The experience also included the creation of an exclusive scented pin, Thai floral tea, and a luncheon inspired by the Blooming Thai Garden concept. Set amid the contemporary yet timeless charm of Baan Suriyasai, the occasion reflected ZEEKR’s ability to bring together luxury and craftsmanship to create unforgettable moments for its owners.ZEEKR also reinforced its “IMAGINE BEYOND” philosophy through ZEEKR ON ICE, where models driven daily by customers around the world were brought to one of nature’s most demanding proving grounds. At the Southern Hemisphere Proving Grounds (SHPG), located in the Southern Alps of
New Zealand’s South Island, ZEEKR invited representatives from markets worldwide, including Thailand, to test vehicle performance and handling on natural snow and ice surfaces under low-grip conditions.
The experience demonstrated the capability of every ZEEKR model and underscored the brand’s ongoing commitment to investment, development, and technological advancement.
ZEEKR Morning Run
Matcha Ritual Serenity
In parallel, ZEEKR continues to build a dynamic owner community through ZEEKR Society | The Modern Living Gathering—a series of experiences designed to complement the lifestyle of today’s consumers from morning through evening. The programme began with ZEEKR Morning Run, bringing together runners from the ZEEKR RUN CLUB to welcome the first light of day and recharge through movement. Matcha Ritual Serenity, an exclusive workshop, invited matcha enthusiasts to craft moments of joy, reignite their passion, and explore professional matcha-making techniques.
AI Morning Talk
ZEEKR WINE TASTING
Meanwhile, the hands-on AI Morning Talk, led by Poom “Prompt Alchemist,” equipped participants with practical AI skills, enabling them to turn AI into a personal assistant that can enhance productivity and be applied meaningfully in everyday work. As evening fell, ZEEKR WINE TASTING transformed an ordinary night into a memorable social occasion. Guests explored a variety of wines alongside expert guidance on their origins and characteristics, while shared tasting experiences sparked conversation and formed new connections among members of the ZEEKR community.
At the same time, ZEEKR has further elevated the ownership experience through “Rain Ready – Drive with Confidence”, created for ZEEKR 7X and ZEEKR 009 owners. The programme provided expert knowledge and practical guidance on vehicle operation and care during the rainy season, helping owners feel assured and at ease throughout their everyday journeys. It reflects a brand experience that extends beyond lifestyle, encompassing continuous care and support for every ZEEKR owner.
Each of these initiatives plays a meaningful role in strengthening the ZEEKR Community and differentiating the brand as it evolves from a premium EV brand into a modern lifestyle brand—one that makes consumers feel genuinely part of the brand. For ZEEKR, luxury is not defined solely by materials, design, or performance. It is also expressed through the quality of time, experiences, and relationships shared between a vehicle and its owner. Technology, meanwhile, is not limited to what exists inside the car; it is an integral part of enriching everyday life. This is how ZEEKR aims to set itself apart within Thailand’s premium EV market.