Bangkok, 26 June 2026 – ZEEKR Thailand entered the second half of the year with a significant strategic milestone, unveiling its next phase of brand development at ZEEKR Dealer Conference 2026 under the theme “From Momentum to Acceleration – The Next Phase of ZEEKR.” The announcement marks a clear evolution of the brand – from a premium electric vehicle manufacturer to fully integrated premium lifestyle brand that seamlessly connects mobility, people and experiences.
Building on its strong momentum, ZEEKR will continue to strengthen consumer confidence and deepen brand affinity through strategic collaborations with leading lifestyle partners, curated ownership experiences, vibrant community engagement initiatives, and long-term relationship-building with customers. The brand will also amplify its voice through individuals who authentically reflect ZEEKR’s values and progressive lifestyle vision.
ZEEKR’s product portfolio has been carefully positioned to resonate with distinct customer segments. The ZEEKR X appeals to a new generation of urban achievers who embrace individuality and self-expression. The ZEEKR 7X is designed for entrepreneurs and forward-thinking professionals seeking a balance between exceptional performance and quality of life. Meanwhile, the ZEEKR 009 continues to earn strong recognition among premium families, senior executives, and high-net-worth individuals (HNWIs) who value luxury, comfort, and innovation.
To further reinforce its growing presence in Thailand, ZEEKR has planned a continuous programme of brand and community activities extending into next year, culminating in the launch of a major campaign set to be unveiled in the coming months.
At the heart of ZEEKR’s ownership philosophy are three core commitments:
• “Speed is the New Luxury” — delivering fast, responsive, and seamless customer service.
• “Flawless Execution” — ensuring clarity, accuracy, and consistency at every customer touchpoint.
• “Never-ending Care” — providing proactive support and exceptional care throughout the entire ownership journey.
Together, these commitments are designed to create an elevated ownership experience that extends from initial consideration through long-term vehicle ownership.
Powered by world-class intelligent mobility technologies, ZEEKR delivers electric vehicles that combine cutting-edge innovation, advanced safety engineering, and exceptional performance. Every model is designed to elevate both driving pleasure and everyday journeys, setting new benchmarks for premium electric mobility.
As the brand continues to strengthen its distinctive position within Thailand’s premium automotive landscape, ZEEKR is also preparing to unveil an exciting new chapter at Motor Expo 2026. The event will serve as a key platform for communicating the brand’s evolved vision and deepening its connection with Thai consumers.
Collectively, these initiatives will accelerate ZEEKR’s long-term growth trajectory and reinforce its ambition to become one of Thailand’s most influential premium lifestyle brands.