(Bangkok) 21 May 2026 – ZEEKR Thailand continues to strengthen its position in Thailand's premium electric vehicle market, advancing its mission to establish a comprehensive Premium EV Ecosystem. Following the success of the ZEEKR 009, which achieved Top 3 sales rankings in the MPV VAN segment in Thailand during the first quarter of 2026, the brand has reaffirmed consumer confidence in its luxury electric vehicles—celebrated for outstanding design, technology, performance, and a superior user experience. This momentum is paired with the ongoing expansion of the ZEEKR House network across all regions to support the future growth of Thailand's premium EV market.
ZEEKR has reinforced consumer confidence by announcing that the ZEEKR 009 has secured a place in the Top 3 best-selling MPV VAN in Thailand, with 621 units sold. This achievement underscores the ZEEKR 009's appeal as a luxury electric vehicle that meets the needs of premium families, business leaders, and modern executives, thanks to its distinctive design, first-class cabin, intelligent technology, and driving performance that perfectly balances power and smoothness. The strong reception of ZEEKR is also reflected in the brand's premium EV registration figures, which ranked second highest with 1,440 units in the first quarter of this year—an increase of 114% YoY. This growth highlights the rising trend in Thailand's premium electric vehicle market, where consumers increasingly prioritize innovation, safety, comfort, and comprehensive after-sales service.
ZEEKR is preparing to expand its ZEEKR House network from the current 15 branches by adding 5 new locations:
ZEEKR House Chaeng Watthana
ZEEKR House Chiang Mai
ZEEKR House Nakhon Ratchasima
ZEEKR House Phitsanulok
ZEEKR House Surat Thani
These new branches will provide nationwide coverage by the end of this year, supporting market growth across distribution, after-sales service, customer consultation, and the creation of a Community Experience for premium EV owners. ZEEKR remains committed to elevating its premium electric vehicle ecosystem through development across three key pillars:
1. Human Capital – ZEEKR places strong emphasis on developing the capabilities of its team across all functions, including upskilling technicians to establish service standards and ensure efficient maintenance of premium electric vehicles. This supports the expansion of the ZEEKR House network and the growth of the customer base nationwide.
2. Charging Infrastructure – ZEEKR is preparing to expand its EV charging infrastructure by launching a 960kW charging station at ZEEKR House Charoen Nakhon, which will officially open for service in the near future.
3. Spare Parts & After-Sales Service – ZEEKR prioritizes readiness in spare parts and after-sales service through effective management of components, equipment, and inventory to ensure efficient service and deliver maximum confidence to premium EV owners over the long term.
The overall electric vehicle industry in Thailand continues to grow steadily in 2026, supported by government policies, the expansion of EV charging infrastructure, and evolving consumer behavior that increasingly values technology, energy efficiency, and modern driving experiences. As a result, the EV market—particularly the premium segment—is experiencing notable competition and growth. In the first quarter of 2026, registrations of electric and hybrid vehicles accounted for over 52% of the total automotive market, clearly reflecting the transition into the era of electrification.
ZEEKR remains steadfast in strengthening its presence in Thailand's premium EV market through continuous product development, technological innovation, and after-sales service excellence—driving the future of sustainable mobility while delivering exceptional experiences to Thai consumers across every dimension.
About ZEEKR
ZEEKR (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. ZEEKR aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. ZEEKR’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
ZEEKR operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since ZEEKR began delivering vehicles in October 2021, the brand has delivered more than 400,000 vehicles to date including the ZEEKR 001, ZEEKR 001 FR, ZEEKR 009 MPV, ZEEKR X urban SUV, ZEEKR 007, ZEEKR 7X and ZEEKR MIX. ZEEKR has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.