Bangkok, Thailand, [September 21 2026] – Geely Auto Group announced that Mr. Evin Ye, Vice President of Geely Auto International Corporation (GAIC), has been appointed Managing Director of ZEEKR Thailand, effective September 15 2026. The appointment marks a new phase in ZEEKR’s development in Thailand, as the brand continues to deepen its local presence and pursue further growth in the market.
With more than decades in the automotive industry, Mr. Evin Ye has built his career across sales, marketing, brand management and international business. In 2021, he was appointed General Manager of Geometry, one of Geely’s early pure-electric brands. He later served as Vice President of Sales at Lotus China, overseeing sales and market development for the premium automotive brand.
Mr. Evin Ye joined GAIC as Vice President in 2024, taking on responsibilities across international expansion, business strategy and organizational development. He currently oversees GAIC’s right-hand-drive markets across ASEAN, bringing extensive regional experience and a strong understanding of local market operations.
Thailand has always been an important market for ZEEKR. Since its official launch in the country in 2024, ZEEKR has built a growing presence in Thailand, earning the trust and support of customers across the country. Looking ahead, Geely Auto Group (Thailand) will continue to develop under the One Geely strategy, while maintaining its existing dual operating model, with both the subsidiary and the distributor playing complementary roles in the Thai market. ZEEKR Thailand will remain committed to bringing distinctive products and mobility experiences to more customers, working closely with local partners to shape a new chapter for premium electric mobility in Thailand.