Bangkok, March 23, 2026 – ZEEKR, the international premium-luxury electric vehicle brand, is making a bold statement at the 47th Bangkok International Motor Show under the theme "ZIGNATURE SANCTUARY: Serenity Defined, Crafted for You" — an immersive expression of refined aesthetics and next-level experience, meticulously crafted in every detail. Highlights include the Thailand first presence of the ZEEKR 9X, the official opening of pre-booking for the ZEEKR 009 Grand ultra-luxury MPV, and the unveiling of The New ZEEKR X premium compact SUV redesigned for the urban lifestyle. All models are on display at Booth A4, Challenger Hall 3, IMPACT Arena, Muang Thong Thani, from now through April 5, 2026.
Reflecting Strength and Potential Through a Flagship Lineup
At the Bangkok International Motor Show (Motor Show 2026), or the 47th Thailand International Motor Expo, ZEEKR presents its highlight vehicles, including:
ZEEKR 9X — Flagship Ultra-Luxury SUV, Showcased in Thailand for the First Time, The ZEEKR 9X makes its Thailand first presence following its launch in China last October. As the flagship plug-in hybrid SUV, it commands attention with a powerful design featuring a one-piece chrome grille and a "Vast Star Diamond Matrix" headlight cluster adorned with 42,242 diamond facets, complemented by sharp, clean body lines that project a sense of composed power. Built on the SEA-S platform with the SEA Super Hybrid intelligent system and a 900V electric architecture, the ZEEKR 9X delivers a peak output of 1,030 kW, accelerating from 0–100 km/h in just 3.1 seconds. It offers up to 380 km of pure electric range per charge and a combined total range of 1,250 km (CLTC standard). With 6C ultra-fast charging technology, the battery charges from 20% to 80% in as little as 9 minutes
(charging time may vary depending on remaining battery level, charger output, and usage conditions).
The New ZEEKR X — Compact Luxury SUV for the Urban Living. The new 2026
ZEEKR X is designed with true urban living in mind, blending an Art Deco interior with a classic Quilted Pattern to create a look that is both sporty and elegantly refined. The intelligent cabin delivers a sharp, engaging drive powered by ZEEKR AD, advanced driver assistance technology, enhanced performance, and continuously developed all-around safety systems.
ZEEKR 009 Grand — The Ultimate in Ultra-Luxury Mobility. The ZEEKR 009 Grand is a masterpiece of ultra-luxury automotive craftsmanship, delivering an exclusive travel experience through its "Best in Craftsmanship" moving architecture — meticulously designed and finished in every detail to cater to clients who demand the highest levels of privacy and comfort. The first-class cabin features premium Nappa leather seats with 24-way adjustment, massage, ventilation, and full recline functions, enveloping every passenger in complete comfort. Powered by a dual electric motor system producing 778 hp with a driving range of up to 702 km per full charge (CLTC standard), and reinforced by a C-Ring single-piece die-cast body structure around the cabin for maximum occupant protection. ZEEKR Thailand is now officially opening pre-booking for the ZEEKR 009 Grand, with the full ultra-luxury experience available for customers to discover at the show.
Also on display are two of ZEEKR's most popular models among Thai consumers :
the ZEEKR 009 luxury MPV — redefining every journey with elevated luxury driving experience and a new standard that suits both executives and families alike — and the ZEEKR 7X, an electric SUV that seamlessly fuses luxury with cutting-edge technology, built on an 800V architecture that truly breaks all boundaries on both city roads and off-road terrain.
Beyond a Motor Show Booth — A Zignature Sanctuary
ZEEKR sets a new standard of luxury by seamlessly integrating Emotion, Environment, and Experience into one cohesive vision. The brand differentiates itself through "Cultural Luxury" — an approach that not only upholds world-class standards but also connects with the Thai context, brought to life through art, materials, and contemporary design in collaboration with local creators and designers to express the brand's identity on a deeper level. The experience is divided into three distinct zones:
ZEEKR 009 Grand — Mastercrafted Electric Grandeur Zone is designed to deliver an Ultra-Private Luxury experience for clients who value tranquility, privacy, and refined taste. Upon entering, the noise of the motor show fades away, replaced by a sense of calm, elegance, and familiar comfort — much like stepping into a private lounge, shielded from the outside world. The space is enveloped in warm gold and earth tones, with carefully crafted lighting that falls softly on every surface, evoking the atmosphere of a contemporary art gallery. It is a space where time "slows down" and ultra-luxury is "felt" in every dimension. Inspired by the understated elegance of Old-Money Living, the Mastercrafted Electric Grandeur Zone is not merely a vehicle display area — it is a space for quality time, private conversation, and a luxury experience that is conveyed naturally through the senses.
ZEEKR LOUNGE is a private space where guests can consult with sales advisors in comfort and discuss product details at their own pace, accompanied by curated food and beverage offerings that embody ZEEKR Cultural Senses — a refined blend of Thai and international influences, presented through distinctive flavors and beautiful aesthetics.
Test Drive Area, set along the lakeside multipurpose area at Muang Thong Thani, is arranged as a private reception lounge with a distinctive ambiance. Both AC and DC EV charging points are available on-site, with specialists ready to provide useful guidance on vehicle usage and charging. Test drives are offered for the New ZEEKR X, ZEEKR 7X, and ZEEKR 009, giving guests the opportunity to experience true performance firsthand.
Mr. Alex Bao, General Manager, said "ZEEKR's growth is not solely focused on expanding our vehicle portfolio across every segment, but also on integrating technology and services into a complete, connected ecosystem. Over the past year, ZEEKR Thailand has received strong market response, with cumulative deliveries of more than 5,700 units nationwide — a clear reflection of Thai consumer confidence and a key driver for our continued investment in both infrastructure and service."
"On the infrastructure front, late last year we opened Thailand's first ZEEKR Power charging station at CentralWorld (B1 parking level, columns Q24–Q25), delivering up to 400 kW of charging power. We have continued to expand our charging network across key locations, including our latest station at One Bangkok, ensuring coverage across both central urban areas and major routes. This expansion is not simply about adding more charging points — it is a reaffirmation of ZEEKR's commitment to building a comprehensive ecosystem that elevates the ownership experience in every dimension, in step with the growing EV market and the evolving needs of our customers."
"In terms of service excellence, we have established the ZEEKR Training Center in Thailand to develop our after-sales capabilities to the highest standard. We are also preparing to launch the ZEEKR Power | Mobile Charging Service — a mobile charging unit that works like a giant power bank, designed to address common EV pain points such as limited charging access, fully occupied stations, and long wait times. This is another step forward in Smart Infrastructure, making EV ownership even more convenient. The service will be showcased at the Motor Show. Additionally, we have plans to expand the ZEEKR House network to major cities across Thailand, with the Chiang Mai branch set to open soon. All of this reflects ZEEKR's clear intention and commitment to elevating quality of life through technology, culture, and meaningful experience for Thai consumers over the long term."
This is the essence of ZEEKR — a world-class electric vehicle brand that seamlessly fuses intelligent technology with luxury. Today, ZEEKR stands firmly rooted in Thailand, building confidence through a "new form of luxury experience" that allows consumers to connect with the brand's vision on a deeper level — across emotion, feeling, and trust.
Exclusive Booking Offer: Now Through April 30, 2026
Customers who place a reservation between now and April 30, 2026 will receive:
Free Wallbox with installation package*
Comprehensive first-class motor insurance with compulsory coverage for 1 year*
24-hour Roadside Assistance for 5 years*
Vehicle warranty for 5 years or 150,000 km (whichever comes first)*
Motor and high-voltage battery warranty for 8 years or 180,000 km (whichever comes first)*
*Terms and conditions apply.
Experience the ultimate in automotive innovation within an atmosphere that blends timeless refinement and distinguished taste. Reserve your ZEEKR at the 47th Bangkok International Motor Show at ZEEKR Booth A4, Challenger Hall 3, IMPACT Arena, Muang Thong Thani, from today – April 5, 2026.
About Zeekr
Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centers and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered more than 400,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.