Abu Dhabi, UAE– 20 January 2026: Zeekr, the internationally recognized luxury electric mobility brand, alongside its exclusive UAE partner AW Rostamani Group, recently celebrated a monumental achievement at the renowned Liwa International Festival. A specially modified Zeekr 7X electric SUV has set a record, ascending the legendary Moreeb Dune in an unprecedented 7.343 seconds, making it the first EV to complete the climb while setting the fastest time in the Electric Vehicle (EV) and Hybrid categories.
This historic record of being the First EV to conquer Tal Moreeb was established on 31 December 2025, taking place during the highly anticipated Moreeb Dune Cars Championship. This event serves as a major attraction of the annual festival, pulling in motorsport aficionados from all corners of the world. The Zeekr 7X flawlessly navigated the towering 300-meter dune, which is infamous for its punishing 50-degree incline, presenting a formidable test for both the machinery and the driver.
The AW Rostamani Group, utilizing its extensive 70-year history of automotive excellence, was instrumental in facilitating the specialized modifications needed to ready the Zeekr 7X for this severe trial. In close collaboration with engineering experts, the crew outfitted the Zeekr 7X with dedicated off-road tires and an upgraded suspension setup, all while preserving the core functionality of Zeekr's state-of-the-art electric powertrain.
The success clearly illustrates that eco-friendly transportation can thrive in the most rigorous performance settings — arenas typically ruled by traditional combustion engines. Furthermore, it propels the UAE's broader ambition of fostering a sustainable automotive landscape.
"Witnessing the Zeekr 7X conquer Moreeb Dune was a pivotal moment, but to do so in a record-breaking 7.343 seconds is a testament to the future of electric performance," said Roberto Colucci, Director of EVs, AW Rostamani Group. "This isn't just about speed, it's about transforming perceptions. We've proven that an electric vehicle can outperform its traditional counterparts in the heart of our iconic desert landscape, offering unparalleled power while advancing our commitment to a sustainable future. This achievement at Liwa, a cornerstone of UAE's rich automotive culture, signals a new era of electric mobility, and we are proud to be leading this exciting journey with a brand as innovative as Zeekr."
The exceptional Zeekr 7X was built upon the AWD Performance variant, featuring a robust dual-motor configuration that generates an impressive 646 horsepower and 710 Nm of instantaneous torque. The triumph is rooted in its cutting-edge 800V electrical architecture and an advanced torque vectoring system, which seamlessly maintained grip on the unpredictable, shifting sands.
The Liwa International Festival stands as a vibrant tribute to Emirati culture and remains a crucial event on the regional motorsport agenda. Zeekr's record-setting display at this legendary gathering emphasizes the brand's dedication to the Middle Eastern market and its deep appreciation for the region's enthusiasm for automotive supremacy.
This milestone in supporting the first EV to conquer Tal Moreeb further cements the AW Rostamani Group's status as a trailblazer in introducing progressive electric mobility solutions to the UAE, flawlessly merging modern innovation with a profound reverence for regional automotive customs.