Privacy Policy

Last updated: 10 July 2024

What does this policy cover?

This policy describes how Hangzhou ZEEKR Automobile Sales and Services Co., Ltd. (also referred to as "ZEEKR", "we" or "us") will make use of your data when you interact with us and the ZEEKR websites and mobile applications ("ZEEKR Platforms"), and when you purchase goods and services from us.

It also describes your data protection rights, including the right to object to some of the processing which ZEEKR carries out. More information about your rights, and how to exercise them, is set out in the “Your choices and rights” section.

Personal information we may collect about you

Where we refer to personal information below, we mean any information relating to an identified or identifiable living person.

We may collect and process personal information about you when you interact with us and the ZEEKR Platforms, and when you purchase goods and services from us. This includes:

Personal contact information

Test Drive Appointment Information

Customer Type, First Name, Last Name, Phone Number, Country / Region, Country / Region Code, City, Sales Branch, Preferred Model, Email.

Preferred Model, Branch, First Name, Last Name, Country / Region, Country /Region Code, Phone Number, Email, City.

How do we use this information, and what is the legal basis for this use?

We will only use your personal information for the purposes and legal basis set out below:

We will collect and use your Personal Contact Information in order to provide you with product presentation , sale and purchase of vehicles, and customer support services.

We will collect and use Test Drive Appointment Information to confirm your reservation for a test drive appointment and provide you with further service information about your reservation.

We will collect and use your Analytics and Behavioural Information for operation, improvement and development of the ZEEKR platform for your benefit.

Consent

Consent

Consent

How we share your personal information

We share your personal information with the following categories of recipients:

Personal Contact Information, Test Drive Appointment Information, 
Analytics and Behavioural Information,

Personal Contact Information, Test Drive Appointment Information, 
Analytics and Behavioural Information,

ZEEKR group companies

Third party service providers (such as our distributor,
and Google Services from Google Ireland Limited and Google LLC (detailed information can be found below)

Provide consultation appointments, test drive services; and operate, improve and develop the ZEEKR platform for your benefit

We employ other companies and individuals to perform functions on our behalf. Examples include website hosting and maintenance, customer relationship management, identity checking, fulfilling orders for products or services, sending postal mail and e-mails; cloud hosting services; for the Google services see details below.

Where we transfer your personal information

Personal information that we collect from you may be transferred to and stored in offshore destinations. Due to the global nature of our business, your personal information may be disclosed to service providers outside your country or region, in particular to USA and China, assisting us with hosting and maintenance of the website. Where these locations may not provide an adequate level of data protection, we ensure appropriate safeguards are in place to protect the transfer of your personal information to these countries.

Personal Contact Information, Test Drive Appointment Information, 
Analytics and Behavioral Information,

As part of Google services:
Analytics and Behavioral Information
Device Information

Consent

Data Transfer Agreement

China

USA (for details see below)

Google Tag Manager

We use the Google Tag Manager. The provider is Google LLC (“Google”), represented in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager serves to manage and play out the tools integrated via it. The Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The use of the Google Tag Manager is based on your consent. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC commits to EU Standard Contractual Clauses for the transfer of the data. You should visit Google’s privacy notice to find out more about how Google processes your data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC represented by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

IP addresses are shortened or masked as soon as the data is received by Google Analytics and before it is stored or processed. The data is deleted after 2 years.

We only use Google Analytics with your consent. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. You should visit Google’s privacy notice for Google Analytics to find out more about how Google uses these cookies and processes your data

Your choices and rights

You have the following rights, to the extent permitted under applicable laws:

The right to information

The right of access

The right to rectification

The right to erasure

The right to restrict processing

The right to object

The right to data portability

Enables you to receive information regarding whether we are processing your personal information

Enables you to receive a copy of your personal information

Enables you to correct any inaccurate or incomplete personal information we hold about you

Enables you to ask us to delete your personal information in certain circumstances

Enables you to ask us to halt the processing of your personal information in certain circumstances

Enables you to object to us processing your personal information on the basis of our legitimate interests (or those of a third party), including processing for direct marketing purposes - your objection will be upheld, and we will cease processing your personal information, unless the processing is based on compelling legitimate grounds or is needed for the exercise or defence of legal claims that may be brought by or against us

Enables you to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible

These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.

If you wish to exercise any of these rights, please contact us at the contact details set out below.

Wherever we rely on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. We may however have other legal grounds for processing your data for other purposes, such as those set out above.

We will only send you direct marketing with your consent. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by contacting us using the details set out below.

If you have unresolved concerns, you have the right to lodge a complaint to data protection authority.

Security

We protect your personal information from loss, misuse, disclosure, alteration, unavailability, unauthorized access and destruction and maintain the confidentiality of your personal information. This is also ensured using appropriate technical and organizational measures. We choose our security measures taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons and continuously improve them.

How long we retain your personal information

We only maintain the personal information we collect for as long as it is necessary for us to provide our services, for as long as it is required to fulfil the purposes of the processing of personal information, or as required by law.

Where we process personal information for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future.

With regards to the use and retention period of cookies, please read our Cookie Policy.

Updates to this privacy policy

We reserve the right to update this Privacy Policy at any time, and we will provide you with a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Contact us

[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.], corporate registration number [91330102MA2KJJ1J6Y], with address[Building 4, No. 262, Nanshan Road, Shangcheng District, Hangzhou, Zhejiang Province, PRC], is responsible for the use of personal data on the website.

If you have questions about this Policy or wish to contact us for any reason in relation to our use of person data, please contact us at developer.em@zeekrlife.com.

Cookie Policy

This Cookie Policy was last updated on 18 April 2023

This Cookie Policy applies to all ZEEKR websites and mobile applications ("ZEEKR Platforms"). You may access and change your cookie preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website.

What are cookies?

Hangzhou ZEEKR Automobile Sales and Services Co., Ltd. (also referred to as "ZEEKR", "we" or "us"), uses cookies on the ZEEKR Platforms. A cookie is a small text document, which often includes a unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Find out more about the use of cookies on www.allaboutcookies.org.

We also use other forms of technology (such as web beacons and tracking pixels and, in apps, software development kits (usually referred to as SDKs)) which serve a similar purpose to cookies and which allow us to monitor and improve our ZEEKR Platforms and email communications. When we talk about cookies in this Cookie Policy, this term includes these similar technologies.

What cookies do we use and what information do they collect?

We use first party cookies. First party cookies come from our platform and send information only to us. We use persistent cookies, which are deleted when they reach their expiry date or are deleted by the user.

Google Analytics

Google Analytics

Dynamics 365

Dynamics 365

Dynamics 365

Dynamics 365

_ga

_ga_2T2G9RQWKG

79f08280-5c63-4331-b04d-fb6f39afda51

319af4c0-e197-4de9-8a9b-fe98c8a2ca04

msd365mkttr

msd365mkttrs

First Party

First Party

Third party

Third party

First party

First party

2 years

2 years

2 years

session

2 years

session

This cookie allows the website to count visits and traffic sources so that we can measure and improve the performance of our website.

This cookie is used to persist session state, meaning it stores and tracks the pageviews count.

Identifies end user(by browser). We set this cookie when end user visits a marketing page or a clicks a link (with tracking enabled). At some point of time, when a form is submitted by this end user, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead.

To find out how much time user spent on the page.

This is being used for the same purpose as the first cookie(79f08280-5c63-4331-b04d-fb6f39afda51). Only difference is that this cookie is set on the customer domain. In some cases, we are unable to access 3rd party cookies (ex: safari OOB blocks) therefore we set this 1st party cookie to keep functionality.

This cookie is similar to (319af4c0-e197-4de9-8a9b-fe98c8a2ca04). Only difference is that it is a first party cookie.

How to manage your consent preferences?

You can set or amend your web browser controls to accept or refuse cookies whenever you like, but please remember if you do choose to reject cookies, your access to some of the functionality and areas of our site may be restricted.

You can change your cookie preferences or manage your consent preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website.

Updates to this cookie policy

We reserve the right to update this Cookie Policy at any time in response to changes regarding cookies dropped while browsing the ZEEKR Platforms.

Contact us

[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.], corporate registration number [91330102MA2KJJ1J6Y], with address[Building 4, No. 262, Nanshan Road, Shangcheng District, Hangzhou, Zhejiang Province, PRC], is responsible for the use of personal data on the website.

If you have questions about this Policy or wish to contact us for any reason in relation to our use of person data, please contact us at developer.em@zeekrlife.com.

Your privacy is important to us. We ask that you read this privacy policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.

This privacy policy sets out the policies and practices for Premium Automobiles BEV Pte Ltd and its subsidiaries and affiliates (collectively, “Premium Automobiles”, “we”, or “us”), with respect to how Premium Automobiles collects, uses, stores, and discloses personal data. This privacy policy applies to personal data collected by Premium Automobiles via this website and other websites operated or provided by Premium Automobiles, mobile applications provided by Premium Automobiles, at Premium Automobiles’ showrooms and roadshows, and by any other means in accordance with the Personal Data Protection Act (“PDPA”).

Our privacy policy does not extend to third party websites that may be linked from this website, or from any broadcast by us to such third party websites. Such third party websites, their content and privacy policies are outside Premium Automobiles’ control. Please review the privacy policies of such third party websites when visiting those websites, and before disclosing any personal data to such third parties. 

By submitting this form, you consent without limitation or qualification to the collection, use and transfer of any information furnished to Premium Automobiles pursuant to the terms contained in this Privacy Policy.

If you do not agree to the terms and conditions of this Privacy Policy, please do not use this site or submit any personal data to Premium Automobiles. Please note that Premium Automobiles may not be able to provide or continue to provide you with certain products or services if you do not consent to Premium Automobiles’ use, collection, or disclosure of personal data.

As used in this policy, “personal data” means data, whether true or not, about an individual who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access.

Depending on the nature of your interaction with us, some examples of personal data which we may collect from you include your personal particulars such as your name, contact information such as your address, email address or telephone number, as well as (but not limited to) your nationality, gender, date of birth, marital status, photographs and other audio-visual information (including images and voice recordings of our conversations with you), employment information and financial information such as credit card numbers, debit card numbers or bank account information, personal opinions made known to us (e.g. feedback or responses to surveys), records of any contact you have with us (such as messages and documents provided by you), device type, cookies, unique device identifier, and IP address.

Generally, we collect personal data from customers, prospective customers, suppliers etc. for purposes relating to the products and services we offer or require. These purposes include, but are not limited to:

●       responding to your enquiries regarding vehicles, vehicle sales/leasing/servicing/repairs, vehicle parts and accessories, and any other services we offer;

●       receiving feedback and dealing with complaints;

●       processing orders and administering accounts;

●       providing customer and dealer support, such as service maintenance reminders;

●       vehicle warranties and vehicle special service campaigns;

●       for obtaining and sending quotations from different insurance companies;

●       communication with you in relation to your vehicle ownership, to products and services we provide which are relevant to your existing relationship with us;

●       offering you updated marketing and promotional packages you can benefit from, including products and services offered by our selected partners;

●       product updates and upgrades;

●       research and surveys;

●       meeting regulatory and legal obligation;

●       applications for employment;

●       to share your personal information with companies related or affiliated with the Company; and

●       to share your personal information with trusted third party vendors, insurance companies and/or data intermediaries to process your personal information and for the trusted third party vendors, insurance companies and/or data intermediaries to contact you on behalf of the Company to fulfil any of the aforementioned purposes.

By browsing our websites or submitting any form on our web page or application which links or makes reference to this policy, you hereby consent to the use of your personal data as set out in this policy as may be amended from time to time. We reserve the right to revise this policy from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this policy was last updated. Your continued use of our services constitutes your acknowledgement and acceptance of such changes.

From time to time, we may contact you via mail, electronic-mail, telephone (call or Text Messages) or facsimile, to provide marketing or promotional material about our products and services which we think may be of interest to you. You may opt-out from receiving such marketing or promotional material at any time.

We may use your personal data and we may disclose your personal data to third party service providers (whether in Singapore or overseas) for the purpose of assisting us with our marketing to you, and assessing our marketing strategies. Please be assured that we will comply with the PDPA. Where we disclose your personal data to third party service providers overseas, we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

We do not disclose, sell, share, transfer or rent any personal data collected on this form to any third party except as set out herein.

We rely on the personal data we hold in conducting our business. Therefore, it is very important that the personal data we hold is accurate, complete and up-to-date.

We will do our best to ensure that the personal data we hold is accurate, complete and up-to-date whenever we collect or use it. This means that from time to time, we may ask you to update us if there are any changes to your personal data. If you find that the personal data we hold about you is incorrect, please contact us immediately by writing in to zeekr@premiumauto.com.sg.

If you have questions about this Privacy Policy, please contact us: zeekr@premiumauto.com.sg

Last updated: 25 June 2024