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  • Privacy Policy
  • Cookie Policy

Last updated: 4 March 2024

What does this policy cover?

1This policy describes how Hangzhou ZEEKR Automobile Sales and Services Co., Ltd. (also referred to as "ZEEKR", "we" or "us") will make use of your data when you interact with us and the ZEEKR websites and mobile applications ("ZEEKR Platforms"), and when you purchase goods and services from us.

It also describes your data protection rights, including the right to object to some of the processing which ZEEKR carries out. More information about your rights, and how to exercise them, is set out in the “Your choices and rights” section.

Personal data we may collect about you

Where we refer to personal data below, we mean any information relating to an identified or identifiable living person.

We may collect and process personal data about you when you interact with us and the ZEEKR Platforms, and when you purchase goods and services from us. This includes:

Category
Personal contact information
Test Drive Appointment Information
Details
Name, Phone Number, Email Address, Region of Residence
First name,   last name, email address, phone number.   If provided by   you: your driving history / experience; your postcode; country; showroom   location; test drive address; appointment time; preferred car model.

How do we use this information, and what is the legal basis for this use?

We will only use your personal data for the purposes and legal bases set out below:

PurposeLegal Basis
We will collect and use contact information in order to   provide you with consulting services.
Consent
We will collect and use Test Drive Appointment Information to confirm your reservation for a test drive appointment and provide you with further service information about your reservation.
Necessary in order to take steps at your request prior to entering into our contract with you.

How we share your personal data

We share your data with the following categories of recipients:

Personal Data Category
Identification and Contact Information, Delivery Details, Marketing Information, Order Information, Analytics and Behavioural Information, Test Drive Appointment Information, Car Preference Information, Car Information and Voice Recording Information
Identification and Contact Information, Delivery Details, Marketing Information, Analytics and Behavioural Information, Device Information, Order information, Payment Information, Test Drive Appointment Information, Car Preference Information, Car Information and Voice Recording Information
Category of Recipient
ZEEKR group companies
Third party service providers (such as our distributor,and Google Services from Google Ireland Limited and Google LLC (detailed information can be found below)
Why?
To operate, improve, and develop the Services provided on the ZEEKR Platform to you and to provide services outside of the ZEEKR Platform such as our call centre services. and repair and maintenance services.
We employ other companies and individuals to perform functions on our behalf. Examples include website hosting and maintenance, customer relationship management, identity checking, fulfilling orders for products or services, sending postal mail and e-mails; cloud hosting services; for the Google services see details below.

Where we transfer your personal data

Personal data that we collect from you may be transferred to and stored in offshore destinations. Due to the global nature of our business, your personal data will be disclosed to service providers outside your country or region Israel including, in particular to USA and China, assisting us with hosting and maintenance of the website. Where these locations do not provide an adequate level of data protection, we ensure appropriate safeguards are in place to protect the transfer of your personal data to these countries.

CategoryMechanismCountry
As part of Google services:
Analytics and Behavioural Information
Device Information
SCCs
USA (for details see below)

A copy of the relevant mechanism can be obtained for your review on request by using the contact details below.

Google Tag Manager

We use the Google Tag Manager. The provider is Google LLC (“Google”), represented in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager serves to manage and play out the tools integrated via it. The Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The use of the Google Tag Manager is based on your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC commits to EU Standard Contractual Clauses for the transfer of the data. You should visit Google’s privacy notice to find out more about how Google processes your data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC in Europe represented by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. In this regard, we have concluded a data processing agreement in accordance with Art. 28 GDPR.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

IP addresses are shortened or masked as soon as the data is received by Google Analytics and before it is stored or processed. The data is deleted after 2 years.

We only use Google Analytics with your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC commits to EU Standard Contractual Clauses for the transfer of the data. You should visit Google’s privacy notice for Google Analytics to find out more about how Google uses these cookies and processes your data.

Your choices and rights

You have the following rights:

RightSummary
The right to information
Enables you to receive information regarding whether we are processing your personal data
The right of access
Enables you to receive a copy of your personal data
The right to rectification
Enables you to correct any inaccurate or incomplete personal data we hold about you
The right to erasure
Enables you to ask us to delete your personal data in certain circumstances
The right to restrict processing
Enables you to ask us to halt the processing of your personal data in certain circumstances
The right to object
Enables you to object to us processing your personal data on the basis of our legitimate interests (or those of a third party), including processing for direct marketing purposes - your objection will be upheld, and we will cease processing your personal data, unless the processing is based on compelling legitimate grounds or is needed for the exercise or defence of legal claims that may be brought by or against us
The right to data portability
Enables you to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.

If you wish to exercise any of these rights, please contact us at the contact details set out below.

 

Wherever we rely on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. We may however have other legal grounds for processing your data for other purposes, such as those set out above.

In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by contacting us using the details set out below.

If you have unresolved concerns, you have the right to lodge a complaint to data protection authority.

Security

We protect your personal data from loss, misuse, disclosure, alteration, unavailability, unauthorised access and destruction and maintain the confidentiality of your personal data. This is also ensured using appropriate technical and organisational measures. We choose our security measures taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons and continuously improve them.

How long we retain your personal data

We only maintain the personal data we collect for as long as it is necessary for us to provide our services, for as long as it is required to fulfil the purposes of the processing of personal data, or as required by law.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future.

With regards to the use and retention period of cookies, please read our Cookie Policy.

 

Updates to this privacy policy

We reserve the right to update this Privacy Policy at any time, and we will provide you with a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Contact us

The data controller for your personal data is Hangzhou ZEEKR Automobile Sales and Services Co., Ltd., corporate registration number 91330102MA2KJJ1J6Y, with address Building 4, No. 262, Nanshan Road, Shangcheng District, Hangzhou, Zhejiang Province, PRC.

If you have questions about this Privacy Policy or wish to contact us for any reason in relation to our personal data processing, please contact developer.em@zeekrlife.com.

Last updated: [8 October]2023

This Cookie Policy applies to [ZEEKR global websites] ("ZEEKR Platforms"). You may access and change your cookie preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website. For ZEEKR Chinese, European and US websites, please refer to their respective cookie policies.

1.What are cookies?

[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.](also referred to as "ZEEKR", "we" or "us"), uses cookies on the ZEEKR Platforms. A cookie is a small text document, which often includes a unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Find out more about the use of cookies on www.allaboutcookies.org.

We also use other forms of technology (such as web beacons and tracking pixels and, in apps, software development kits (usually referred to as SDKs)) which serve a similar purpose to cookies and which allow us to monitor and improve our ZEEKR Platforms and email communications. When we talk about cookies in this Cookie Policy, this term includes these similar technologies.

2.What cookies do we use and what information do they collect?

Our website uses first-party and third-party cookies to provide services and resources you may have requested during your navigation. We classify these cookies into the following categories:

l  Strictly necessary cookies as the ones to provide the service, application, and other essential functionalities of our website.

l  Functional cookies as the ones to provide enhanced performance for some website resources and services as well as sometimes to adopt a higher level of personalisation on user experience.

l  Performance cookies as the ones to provide quantitative measurement of our website and its resources used for purposes like troubleshooting and analytics.

l  Targeting cookies as the ones to provide behavioral advertising and re-marketing of analytical data.

Below we show a detailed list of the cookies we use on our website and the purpose for which we enable each tracker.

Cookie Categories

2.1 Strictly necessary cookies

These cookies are set to provide the service, application, or resource requested. Without these cookies, your request cannot be delivered appropriately, and our website may not function as expected or in a secure way. These trackers are set to manage essential actions, such as requesting website visual elements, page resources, or due user login/logoff. We can also use these cookies to set up essential functionalities to guarantee the security and efficiency of the service requested, like authentication and load balancer requests.

Cookie Name
Description
Expiration
Type of Service
CookiesPompt
Used locally on the site to maintain state of your cookie preferences selection
6 months
First Party

2.2 Functional cookies

These cookies are set by us or by third party service providers we use to implement additional functionalities or to enhance features and website performance. However, they are not directly related to the service you requested. Services and functionalities implemented by these cookies support features like an automatically filled text box, live web chat platform, non-necessary forms, and optional security parameters like a single sign-on (SSO).

Cookie Name
Description
Expiration
Type of Service
null
null
null
null

2.3 Performance cookies

These cookies are set to provide quantitative measures of website visitors. Information collected with these cookies is used in operations to measure website or software Key Performance Indicators (KPIs), such as for website performance, troubleshooting, or analytics. With these cookies, we can count visits and traffic sources to improve the performance of our website and our ads and application. If you do not allow these cookies, we will not know when you have visited our website.

Cookie Name
Description
Expiration
Type of Service
_ga
This cookie allows the website to count visits and traffic sources so that we can measure and improve the performance of our website
2 years
First Party
_ga_CXPJCPW41L
This cookie is used to   persist session state, meaning it stores and tracks the pageviews count.
2 years
First Party
_ga_2T2G9RQWKG
This cookie is used to persist session state, meaning it stores and tracks the pageviews count.
2 years
First Party
msd365mkttr
This is being used for the same purpose as the first cookie(79f08280-5c63-4331-b04d-fb6f39afda51). Only difference is that this cookie is set on the customer domain. In some cases, we are unable to access 3rd party cookies (ex: safari OOB blocks) therefore we set this 1st party cookie to keep functionality.
2 years
First Party
msd365mkttrs
This cookie is similar to (319af4c0-e197-4de9-8a9b-fe98c8a2ca04). Only difference is that it is a first party cookie.
session
First Party
79f08280-5c63-4331-b04d-fb6f39afda51
Identifies end user(by browser). We set this cookie when end user visits a marketing page or a clicks a link (with tracking enabled). At some point of time, when a form is submitted by this end user, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead.
2 years
Third party
319af4c0-e197-4de9-8a9b-fe98c8a2ca04
To find out how much time user spent on the page.
session
Third party

2.4 Targeting cookies

Our advertising partners set these cookies to provide behavioral advertising and re-marketing analytical data. They collect any type of browsing information necessary to create profiles and understand user habits to develop an individual and specific advertising routine. The profile created regarding your browsing interest and behavior is used to customize the ads you see when you access other websites.

Cookie Name
Description
Expiration
Type of Service
null
null
null
null

3.How to manage your consent preferences?

You can set or amend your web browser controls to accept or refuse cookies whenever you like, but please remember if you do choose to reject cookies, your access to some of the functionality and areas of our site may be restricted.

You can change your cookie preferences or manage your consent preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website.

4.Updates to this cookie policy

We reserve the right to update this Cookie Policy at any time in response to changes regarding cookies dropped while browsing the ZEEKR Platforms.

5.Contact us

[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.], corporate registration number [91330102MA2KJJ1J6Y], with address[Building 4, No. 262, Nanshan Road, Shangcheng District, Hangzhou, Zhejiang Province, PRC], is responsible for the use of personal data on the website.

If you have questions about this Policy or wish to contact us for any reason in relation to our use of person data, please contact us at developer.em@zeekrlife.com.

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