Zeekr Announced as Official Car Partner of the Kooyong Classic

January 9th, 2026

Zeekr is proud to announce its partnership as the Official Car Partner of the Kooyong Classic 2026, bringing together two brands that share a commitment to performance, innovation and excellence.

Taking place from 13-15 January 2026 at the historic Kooyong Lawn Tennis Club, the prestigious exhibition tournament will showcase world-class tennis talent including Lorenzo Musetti, Nick Kyrgios, Matteo Berrettini, and Hubert Hurkaczas they prepare for the Australian Open.

The partnership unites Zeekr's revolutionary EV technology with one of tennis's most beloved traditions, celebrating the electrifying performance that defines both world-class tennis and premium electric mobility.

"The Kooyong Classic represents the pinnacle of performance on the court, and Zeekr brings that same philosophy to the road,"

Frank Li, Managing Director, ZeekrAustralia.

"The Kooyong audience – discerning, passionate about excellence, and appreciative of premium experiences – aligns perfectly with the Zeekr customer. Just as the world's top tennis players deliver powerful serves and sustained excellence, our vehicles offer instantaneous acceleration and ultra-fast charging that keeps drivers performing at their peak. This partnership allows us to connect with a community that shares our values of performance, innovation, and quality."

"We're thrilled to welcome Zeekr as our Official Car Partner,Zeekr's commitment to premium quality, innovative technology, and outstanding performance aligns perfectly with the values of the Kooyong Classic. This partnership brings together two brands that understand what it takes to compete at the highest level."

Peter Johnston, Tournament Director of the Kooyong Classic.

The partnership will see the Zeekr vehicles featured prominently throughout the tournament, with the debut of the Zeekr Sanctuary – an exclusive on-site experience where tennis fans can relax and recharge between matches.

The Zeekr Sanctuary will feature:

  • A mini centre court tennis media wall for photo opportunities

  • The "Winning Serve" prize pool, where guests can dig through a sea of branded tennis balls to discover prizes

  • Comfortable white umbrella lounging areas for relaxation

  • Intelligent charging stations to keep devices powered throughout the day

  • A product display showcasing the Zeekr 7X

The Kooyong Classic partnership marks an important milestone in Zeekr's Australian journey as the brand continues to expand its presence across Australia and strengthen its connection with Australian audiences.

To experience Zeekr's vehicles firsthand, visit your nearest dealership in Victoria at South Yarra, Doncaster, Geelong.

The 2026 Kooyong Classic will be broadcast live and free on SBS and SBS On Demand from 13-15 January 2026.